As part of its Final Fix case study, an initiative to offer affordable options and change perceptions about spay/neuter, the FiXiT Foundation is testing a new offer – a free bottle of rum to every pet owner who brings their cat or dog in for a free spay/neuter surgery.

“As part of our Final Fix Project in St. Croix, we are testing innovative approaches for generating demand and interest for spay and neuter,” said Kellie Heckman, executive director, FiXiT Foundation. “We have tested several different marketing and incentive-based promotions to help inspire people to fix their pets. In coordination with Premier Wine and Spirits, we are excited to offer a free bottle of Cruzan Rum to pet owners who get their pet spayed or neutered in St. Croix.”

St. Croix, which is one of three main islands that make up the U.S. Virgin Islands, was selected by the FiXiT Foundation as the location for its Final Fix case study because the number of pet owners who had not fixed their pets prior to the program start was three times higher than the U.S. average.  Consequently, the island has a companion animal overpopulation crisis on its hands with staggering euthanasia rates.

All pet owners who spay or neuter their pet are eligible for the limited-time promotion. After the completion of the free spay or neuter surgery at any veterinarian on the island, pet owners will receive a coupon for a free bottle of rum to redeem at a local retailer.

“Since launching our program early last year, we have made great headway in finding the solution to help motivate pet owners to spay or neuter their pets,” said Heckman. “Together, we can help eliminate animal euthanasia due to pet overpopulation.”

For more information about the FiXiT Foundation and the Final Fix case study, please visit http://www.fixit-foundation.org.

ABOUT THE FiXiT FOUNDATION
The FiXiT Foundation was established to eliminate the dependence on euthanasia in the U.S. The organization hosts “The Final FiX” in St. Croix, U.S. Virgin Islands, to determine the best way to approach the lack of spaying or neutering pets in some populations. Additionally, GetYourFix.org is a resource to help Americans find sponsorship opportunities to spay or neuter their pets. For more information, visit http://www.fixit-foundation.org